Content Ideas You Can Use Today to Make a Video with a Realtor®

Looking for inspiration for making a video with one of your real estate partners? Here are some quick video topic ideas we’ve created to help inspire you.

First Time Home Buyers

1. Realtor tips videos for first time home buyers
2. Why you need to have financing in place before looking
3. What being “upside down” or “house poor” means
4. What to look for when buying a new home
5. How to handle issues on the home inspection
6. How to handle a sellers market (no lowball offers, no weird requests, seeing a new listing on the first day, getting financing first)
7. What not to do when you are buying to mess up your mortgage
8. Do you need a real estate agent when buying new construction
9. How to be realistic about what features you can get with the money you have
10. Affordable housing options for first time buyers

Double Dippers

1. How to buy and sell at the same time
2. When is the best time to move up to a better home
3. When to downsize (kid
...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Parker Couch with Homestar Financial Corporation.

Parker's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

How to Use a Teleprompter Like a Pro

Using a teleprompter when speaking on camera can help you more clearly deliver information to your audience. It’s a tool that’s very useful in professional video production and is great to combine with our scripts available in our Edumarketing Toolbox.

Though useful, teleprompters aren’t always the easiest to use. Here are a few tips you can implement for a more natural performance when using a teleprompter.

Let’s start with the basics, what is a teleprompter?

What is a teleprompter?

A teleprompter is a device that displays lines of speech for a speaker. You can use apps to turn your phone into a teleprompter so you can easily record the video directly from your phone. We recommend the Joe Allen for iPhones and the Nano for Androids.

You may also use an external teleprompter on your digital camera. You can find our recommendations at www.edumarketing.com under equipment.

Whatever your setup, the teleprompter should never appear in the shot.

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from George Chevalier with Homestar Financial Corporation.

George's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Shoot Your Video Horizontally

Horizontal video is currently the most common format for distribution, and that’s likely to stay the same for quite some time. The vertical video slowly became more popular after 2010, following the release of the iPhone, and as most smartphones adopted a similar, taller screen shape.

It’s Better for Long-Form Content

Nobody wants to watch long-form content in a vertical format. Not only do people prefer to consume content on bigger devices, but even when they do consume content on their smartphone, it’s very easy to simply flip the phone sideways and watch the video horizontally.

We’re Naturally Equipped for Horizontal Video

Our eyesight is naturally horizontal, allowing us to see more in our peripheral vision. That’s why horizontal video has long been the most popular option and why most viewers prefer it.

It’s Professional

Anybody can record vertical content on their phones nowadays, but high-resolution, broadcast-quality horizontal video immed...

A couple of times a month we share with you a "Spotlight" video from one of our clients. Our goal is to help you be inspired and get ideas to create more videos.

Please enjoy this weeks spotlight video from Dave Steinberg with Summit Funding.

Dave's Youtube Channel

Always pass on what you have learned!

Ginger Bell

CEO & Founder, Edumarketing

Drop Zillow and Add Video to Your Marketing Budget

I was having a conversation with a new client the other day, who is a branch manager for a team of about 11 originators.  He shared with me that he was cancelling his Zillow and Google GEO Caching for the year to add video to his marketing.  He said he had absolutely no results from either and knew he needed to get into video.  It made me think about how many times do we honestly look at the services we are using and how they are working for us.  So, where can you cut your advertising budget to increase doing video?  Could it be with Zillow or Facebook Ads or something else.  As we build our marketing plans for the coming year, look at where you can cut something to add something.  

Here are some statistics to help you validate doing more with video this year: (from Wyzowl)

1. 94% of video marketers say video has help increase user understanding of their product.
2. 78% of video marketers say video has directly helped increase sales.
...

It’s that time of the year for tips for 2022!  I hope that you make this the year you finally start recording videos!  To  help you record more videos, we’ve made a top ten tip list to recording video.

Here they are:

Number Ten: Know your message.

Number Nine: Know  your audience.

Number Eight: Know your call to action.

Number Seven: Know your channel.

Number Six: Think in points.

Number Five: Record on your phone.

Number Four: Record where you are.

Number Three: S.O.S. – Smile,  Open, Smile.

Number Two: Shoot and send.

Number One: Just do it!

If you need help crafting your message, check out our Edumarketing Toolbox.  We give you monthly scripts and videos that will help you record videos like a pro!

You want to record videos and you probably have some amazing ideas about the videos you want to record, but you simply cannot find the time to do it. We’ve all been there. In fact, we even find it difficult to find time to record videos and we are in the video recording business.

Here are some top tips to schedule time to record your videos.

1. Have your equipment and recording are set up and ready to go. If you have a place where you can easily record a quick video you will be more likely to record a video. It doesn’t have to be a big fancy studio.  It can be in your office on your computer or outside on your phone. The main thing is that you have easy access to your phone, computer camera or digital and you are set up with a mic and way to record. As long as you have your phone with you, you have a way to record a video and the quality on most phones are great, so just pick up your phone and record.  
2. The next thing is to schedule time in your calendar for a recording hour. Map out...

You can create educational marketing content in many different ways.  We talk a lot about video, because we need more video in our industry and it is new, but there are many other means to educate that have been used for a long time.  I love leveraging my educational marketing content with blogs, handouts and webinars. 

There are many options for creating edumarketing content. You may write a blog post or create a video for your YouTube channel. You may create a check list to use to capture leads on your website or an online course for your eLearning site. You may create a PowerPoint slide deck to use in a webinar or you may use the topic as a discussion in your podcast. You can develop several different deliverables for each topic. The most important thing to remember is to take your topic and write your content, then develop your deliverables. Yes, this process does take a bit of up-front work, but once you have done it, you will be thankful because you will end up with a strong ...