You can create educational marketing content in many different ways. We talk a lot about video, because we need more video in our industry and it is new, but there are many other means to educate that have been used for a long time. I love leveraging my educational marketing content with blogs, handouts and webinars.
There are many options for creating edumarketing content. You may write a blog post or create a video for your YouTube channel. You may create a check list to use to capture leads on your website or an online course for your eLearning site. You may create a PowerPoint slide deck to use in a webinar or you may use the topic as a discussion in your podcast. You can develop several different deliverables for each topic. The most important thing to remember is to take your topic and write your content, then develop your deliverables. Yes, this process does take a bit of up-front work, but once you have done it, you will be thankful because you will...
In Tip #138, we went through identifying topics. Once you have a general idea of a topic, you will want a catchy headline to use to title your video. Let’s look at how to create content headlines.
Write the Content Headlines You Can Build For Each Topic
Let’s drill down on questions, answers and information your prospects and customers are looking for. Content headlines become the headline that will show up in online searches or articles you write. The content headline is what will grab the attention of the viewer.
Let’s look at an example of the topic: Investment Properties for our Real Estate Agent:
Take a few minutes with one of your topics and write out some ideas for content you can develop. If you are looking for ideas, go to Google and type in your topic. Google will tell you what people are asking for, and you can begin developing your content ideas from there.
Your headline is what will attract the viewer to read, watch or...
The content you develop will help to educate your prospects and customers and answer questions they have regarding your products and/or services. Coming up with different content is not hard when you have a list of topics to pull from. You should always have a list of topics. If you want help in coming up with topics, we have written a 52 Week Video Planner Guide that will help you create videos, by giving you a topic for each week. You can find it on Amazon by clicking HERE or on our website HERE.
Write Down General Topics
If you are a mortgage professional, your topic may be saving money for a down payment, or benefits of buying vs. renting. Write out several topics. The idea is to discover what topics you want to start building your content around. You don’t have to do anything more than just write down topics. Take a few minutes and write down at least five topics. You may come up with more than five topics. Just focus on your...
You should always leverage your videos and use them to help build your business with your referral partners.
Sharing your videos with your referral partners is one of the primary reasons to create videos and you should integrate creating edumarketing campaigns for your referral partners and existing customers. Let’s not forget that your customers are not just those who buy one time from you. Your existing customers can and may be a great referral source for you. They can also be repeat customers, so you will want to look at building long-term edumarketing plans for your existing customers to continue to buy from you in the future. By being that resource and trusted expert, you will build customers for life!
Identifying Referral Partners
Yes, you guessed it—another activity for you to complete. Every business, no matter who you are and the product or service you offer, has potential partners. If you are a mortgage originator, your partners are real estate agents....
Who Is Your Ideal Customer?
Step One: Identify Your Ideal Customer
1. Use lighting to highlight yourself or your subject
2. A key light gives direct source for your production
3. Fill light fills in shadows from the key light and gives even look
In this video we share some tips for adding lights to your videos. If you'd like help editing and producing your videos, let us help you! We can edit and produce your videos and post them weekly for you on YouTube and social media.
It's a great way to build your marketing and expertise!
You’re ready to start filming. Follow these four basic tips to increase the production value of your mobile content.
1. Phone video settings
You’d be surprised how much a few switch-flips can make a difference when it comes to capturing beautiful mobile video. If your phone’s relatively new, we’re willing to bet it’s got the ability to capture video in 4k (fancy!), you just probably need to select it in settings.
Head to your mobile camera settings to check out the recording specs available to you to instantly bump up your video quality. (Heads up, iPhone users — make your videos even more gorgeous by changing these iPhone video settings.) Click HERE for instructions.
2. Lighting for mobile video recording
Always make sure there’s more light in front of your subject than behind them. It’s more important that your subject is lit nicely than your background and if possible, shoot in shady or overcast conditions. That’ll help keep...